Mobile World Capital
We helped Mobile World Capital (MWC) to conceptualise their new conference for developers: Talent Arena.
Talent Arena, by Mobile World Capital
Talent Arena a premier digital talent event within GSMA MWC Barcelona 2024, in collaboration with GSMA, Barcelona City Council, Generalitat de Catalunya and CaixaBank as main partners, poised to shape the future of digital expertise. This initiative aims to foster networking within the professional technological sector, nurture talent, showcase cutting-edge technologies and shape the future of the digital experience.
Mobile World Capital called us to bring our expertise in organising technical events and conferences, thanks to our experience of 10+ years spearheading Startup Grind in Barcelona, but also to bring our authority in the tech community.
We have been advising and working on multiple areas of this project, contributing mainly to the content curation, growing authority, spreading awareness and designing parts of the event.
I've been working with MarsBased for several years and have hired them for multiple companies. They're well known for their technical expertise, but their knowledge in business is also excellent! They've been my Business-Intelligence-as-a-Service for many years and they will for years to come.
Our contribution
Content curation
We drafted, contacted and booked speakers from companies like Google, Apple, Thoughtworks, Amazon, NVIDIA and many more!Growing authority
As an established technical company, we acted as the trusted authority when interfacing with big players in the industry.PR & communications
We leveraged our community of over 10,000 contacts in the tech & startup sectors to source speakers and attendees for the events.Attendee experience
Beyond speaker curation, we helped to design content guidelines, advised on the multi-track and coordinated parts of the event like the hackathon.More information
We have written more information about this collaboration in this blog post: MarsBased supports the Mobile World Congress.
All in all, a great outcome of this collaboration, where our large experience in organising and hosting international technology events like Corporate Innovation Summit, the Martian Tech Talks and the Startup Grind Tech conferences have helped bring this project to reality.
