Moody´s

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Moody’s, a global leader in financial intelligence, wanted to revolutionise executive decision-making by integrating cutting-edge technologies. Collaborating with MarsBased, they aimed to create an immersive virtual reality (VR) experience powered by agentive AI, enabling executives to interact with intelligent agents for real-time insights.

The challenge

Moody’s had been facing innovation issues in recent years, before they decided to turn the company around and reinvent themselves. They have been investing heavily in Quantum Computing and have also reportedly gone all-in with AI.

In the fast-paced financial sector, timely and informed decisions are crucial. Moody’s envisioned a solution where executives could:

Access real-time financial data and news.
Interact with AI agents for scenario analysis.
Enhance decision-making processes through immersive technology.

The challenge was to seamlessly integrate AI-driven insights into a VR environment, ensuring intuitive user interactions and real-time data processing.

Our approach

We developed a VR application for the Meta Quest 3 headset, leveraging its advanced mixed reality capabilities.

Even though we had no prior experience with VR, we decided to give it a spin, knowing that the first deliverable would be a prototype where the business hypotheses was more important than polishing and ironing out all of the small wrinkles here and there.

Key features included:

Agentive AI integration: Users interact with AI agents represented as avatars, each specialising in areas like market analysis, geopolitical risk, and financial forecasting.
Real-Time data processing: The system fetches and processes live data, providing up-to-date information during user interactions.
Intuitive user interface: Designed for ease of use, allowing executives to navigate complex data landscapes effortlessly.

This approach transformed traditional data analysis into an interactive, immersive experience.

Tech stack

Frontend

Unity 3D for immersive VR development.

AI integration

Custom agentive AI models tailored to financial analytics.

Data processing

Real-time data pipelines using Python and Node.js.

Hardware

Optimised for Meta Quest 3's mixed reality features.

Results

Moody’s have been demoing this product openly in recent times, showcasing it in international conferences like Mobile World Congress.

The VR solution empowered Moody’s executives to:

Make informed decisions faster by interacting with specialised AI agents.
Visualise complex data in an intuitive 3D environment.
Enhance collaboration by sharing VR sessions among team members.

This innovation is positioning Moody’s at the forefront of technological adoption in the financial industry and fuelling their investing in innovation.

After a very successful launch, we're now building the second phase of the project and contributing to other AI initiatives within Moody’s as one of their established technical partners for years to come.

Sergio Gago

Sergio Gago, Director of AI and Quantum, Moody's

Moody’s