Image optimization, delivery and CLS
Learn about the importance of image optimization and delivery for a faster web browsing experience. This blog post discusses goals such as compressing images, delivering the right resolution, using caching and CDNs, and reducing cumulative layout shift (CLS). Discover the benefits of using image formats like WebP and AVIF, and how to optimize compression and metadata.
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A cleaner implementation of Schema.org using JSON
Schema.org has been around for some years now, but recently they introduced a cleaner implementation that doesn't mess up with your code so much as the first one, this time by using JSON.
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How to create a fast, secure, and SEO-oriented landing page for free
Learn how to create landing pages that are secure, fast and SEO-oriented for free with Jekyll & Middleman
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If you're not writing, you're losing sales: here's the why and how of blogging for business
If you're running a company and you're not blogging, you're doing it wrong.
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The MarsBased SEO guidelines
We work a lot with web applications, and we need to apply SEO everywhere. Here's what we do.
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The MarsBased CSS & HTML guidelines
Find out how we organise in our frontend projects and the tools we use.
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